Will Help You Make 2021 Your Best Year Ever
By Wayne Breitbarth, Andersen
Alumnus and CEO-Power Formula LLC (Author of “The
Power Formula for LinkedIn Success: Kick-Start Your Business, Brand and Job
as we embark on a new year, it's the perfect time to share my very best
LinkedIn strategies that can help you make 2021 your best year ever.
Everything I'm sharing can be done with a free LinkedIn account.
Leverage the relationships you
you're like me, you've been using LinkedIn for a number of years and have built
a network that's not only sizable, but it's loaded with a lot of people
who are in your target audience. Here are two powerful LinkedIn features that
will help you capitalize on the network you already have.
of Advanced People Search filter. This
hidden gem allows you to filter through the networks of your
first-level connections and find the exact people you want to meet. Then
hopefully your first-level connections are willing to introduce you to those
people in their networks. You can filter their networks by title, location, current
and past company, industry, and schools they attended.
Resource: I have outlined in this article exactly
how to do this. So before you meet with clients, past colleagues, or just
well-networked friends, be sure to use this technique to find the people in
their networks you would like to meet.
message a targeted group of connections. Too
often LinkedIn users fail to communicate with their connections on an ongoing
basis. Once you are connected, you have the opportunity to direct message
people about changes in your business or employment status, new resources your
company provides to people like them, or simply to say hi and ask if they'd
like to get together sometime soon.
Step: Put your cursor in the top search box and hit the Return/Enter
key. Then select All People Filters, click the 1st Connections
box, and proceed to select any of the available filters to narrow your search
and receive the perfect list. Next, use the Message box to the right of each
entry to send a message with up to 1900 characters—and you can even
Search for and connect with new
people in your target audience
by making sure you have defined what your target audience is and the best
keywords to use when searching for them. These keywords typically include
titles, company names, location, schools they attended, certifications they
hold, etc. Once you have assembled this information, LinkedIn's one-of-a-kind
database is the best place to find the exact people you want to meet.
People Search feature and Alumni feature. Use these
features to access LinkedIn's 750 million profiles and put together a great
targeted list of people you'd like to meet. Then send them customized
invitations to join your network.
think—if you set a goal to add ten new connections each week in 2021,
you'll wake up a year from now with an additional 500 people in your target
audience that you can directly communicate with at any time.
you have it—the very best LinkedIn strategies to make 2021 a
record-breaking year. See you at the finish line! .
you'd like me to demo these LinkedIn features as part of a specially priced
$197 one-on-one LinkedIn consultation, you can book your session here. I
will share my computer screen with you during the call and send you a marked-up
copy of your profile prior to the call.
you’re using LinkedIn to find your next high-impact customer, raise your
organization’s profile, or land the job of your dreams, this session is for
There are limited spots available, so don't delay. Book your session today by clicking here.